One of America’s leading manufacturers and distributors of promotional textiles has launched its new online presence, produced by The NewLinear Group, and featuring bold graphics and colors, Flash™ animated elements and a back-office system to manage all content on the site including individual products SKUs.

Hilasal USA, a subsidiary of Hilasal Centro America, selected NLG to produce the new site which targets advertising specialty distributors.  The site features a complete inventory of the firm’s promotional line and includes production specifications and pricing. 

Content on the site is dynamically managed via the back-office system built by NLG for Hilasal USA.  Adding new product, updating product details and graphics, and managing home page content is achieved with the back-office application which is completely form-based, requiring no knowledge of HTML or other programming language.

Hilasal USA is headquartered in Miami, Florida and produces beach, golf and spa textiles with custom printed and embroidered advertising messages for clients around the world.